The joys and mystery of developing a unique presence is all about the photo shoot.
A big influence on our style was in part from the fashion industry. Rebecca worked on the Joan Vass fashion line in 2005-2009, in New York City, which gave her the background on how to run a fashion photoshoot. ” I would help style the photo shoots. My office mate was the designer, Michael Cunningham. We would discuss some of the direction and which outfit the company would use for a photo session,” Klementovich said.
“What I loved about Joan Vass was her original way of thinking,” Klementovich explains. “Vass designed a Mohair bikini, that type of designing stands alone for originality,” Rebecca said. In the New York Times article about Vass “She broke every rule of the business.”
The big lesson while working on the Joan Vass line was how to visually make an icon. The icon is where the direction of the presence begins. Fashion uses icons to direct who wears their clothes, and who is buying the product.Besides the image of the Icon, Rebecca saw the importance of the “front color” meaning the outfits were in the front of the photo, and how they worked with the “back color” the background. “For example when Kristen and I do a photoshoot, we think of the what are the colors of where we are going to photograph. If it is bright green summer forest, we will wear pinks and oranges which are the contrast colors.Using the opposite colors pushes the intensity of the photo. We also bring a trunk load of clothes because you never know when just a hint of a certain color in a dress, scarf, or accessory will move the photo to the next level,” Rebecca said.
This photo really proves this point. Here the foggy background softens the backdrop, so we use the red and peach colors of the shirt and scarf to push us to the front. The black shapes of our hair and shirts add to the rhythm of movement in the photo. The drinking of tea in the forest while painting adds to the silliness of the shoot. PHOTO by Orion Kugel. Orion has a wonderful awareness of subtly in capturing color and design.